Date Last Updated: January 2025
1. Scope
This Privacy Policy explains how we and our affiliates collect, use, protect, and share your personal information. It applies to Fido’s online and offline collection, use, sharing, and retention of your personal information across all Fido companies, including Plainview Labs Inc. and its affiliates (“Fido,” “we,” or “us”).
“Fido Services” refers to our website (fido.xyz), mobile app, products, and any other services linked to this Privacy Policy.
2. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Updates will be posted on our website with a new “Last Updated” date. Changes become effective upon posting unless stated otherwise.
3. Personal Information We Collect and How
a. Information You Provide
Identity Information: Name, date of birth, marital status, social security number, government-issued ID details.
Profile Data: Username, password, interests, preferences, feedback, survey responses.
Contact Information: Address, phone, email, emergency contacts.
Employment Information: Job title, employer, income.
Geolocation Data: City, state, and IP-based location.
Protected Class Info: Age, citizenship, marital status.
Preferences: Marketing preferences and privacy settings.
User-Generated Content: Messages, reviews, blog posts, and metadata.
Promotional Info: Data shared in contests or surveys.
IT Information: IP addresses, logins, system access data.
Contacts: With your permission, synced contact data (not retained after disconnect).
b. Complaints Data
We may receive information from regulators or agencies about complaints you’ve submitted, with your consent.
c. Automatic Data Collection
We and our partners collect:
Device Data: OS, device type, IP, browser, screen size, identifiers, carrier, and network info.
Online Activity Data: Pages viewed, time on site, navigation paths, link clicks, email interaction.
Location Data: Based on IP or device.
4. Cookies and Similar Technologies
We use the following technologies:
Cookies: Session, persistent, first-party, and third-party cookies for analytics, ads, social media, etc.
Local Storage: HTML5 and similar tech storing data outside your browser.
Pixels/Web Beacons: Track actions like opening emails or clicking content.
Session Replay: DVR-like recordings of user interaction for usability diagnostics.
Use Cases:
Technical Operation: Remember user settings.
Functionality: Improve performance.
Advertising: Personalize and track ads.
Analytics: Understand behavior and optimize content (e.g., via Google Analytics).
Cookie Opt-Out:
Disable via browser or visit “Your Privacy Options” on our website footer.
5. Retention of Personal Information
We retain data based on:
Our relationship with you
Contractual obligations
Legal requirements
Compliance, legal claims, or regulatory needs
6. How We Use Your Information
We may use your information for:
Product Delivery: Operating and improving our services, supporting your account, enabling security, and personalizing your experience.
Research & Development: Internal analytics and product optimization.
Marketing & Advertising: Including direct marketing (opt-out available).
Legal Compliance: Meeting legal obligations, protecting rights, auditing, and enforcing policies.
Fraud Prevention: Preventing and detecting harmful or illegal activity.
Consent-Based Use: When you give explicit permission (e.g., credit checks).
7. Security
We maintain administrative, technical, and physical safeguards to protect your data’s security, confidentiality, and integrity.
8. Use of Plaid Services
To connect a financial account, we use Plaid Inc. Review Plaid’s Privacy Policy for more details.
9. External Links
Our services may link to third-party sites or apps not governed by this policy. You are encouraged to read their privacy notices.
10. Children’s Privacy
Our services are not intended for users under 18. We do not knowingly collect or sell data from individuals under 16. If we inadvertently collect such data, please contact us.
11. Your Privacy Choices
a. Direct Mail Opt-Out
Email [email protected] to stop receiving physical mail promotions.
b. Access/Update Your Info
Login to “My Profile” on the website to update your details.
c. Advertising Choices
Block third-party cookies via browser
Use privacy browsers or plug-ins
Set ad preferences on platforms:
Google
Bing
Facebook
TikTok
Use mobile OS settings to limit ad tracking
We respect “Do Not Track” browser signals and Global Privacy Control
d. Communication Preferences
Manage through “My Profile” when logged into your account.
e. Data Sharing Preferences
Manage affiliate/non-affiliate data sharing through your profile settings. Limited rights may apply depending on your state.
f. Cookie Preferences
See the “Cookies and Similar Technologies” section for instructions.
g. Declining to Provide Info
If you don’t provide required information, we may not be able to offer services.
12. Complaints and Concerns
Email [email protected] with any questions or if you believe we’ve violated this Privacy Policy. Avoid sharing sensitive information in your complaint.
13. California Privacy Rights (CCPA)
CCPA provides rights to California residents but excludes:
Publicly available government records
De-identified data
Data covered by FCRA, GLBA, FIPA, DPPA, etc.
California residents have the right to:
Know what personal data we collect, use, share, and with whom
Request deletion of personal data
Correct inaccurate data
Access your data
Opt out of data sale/sharing
Limit use of sensitive data
Be free from retaliation for exercising rights
To exercise your rights:
Submit a request via our Privacy Request Form or email [email protected]. We may need to verify your identity. Responses may take up to 45 days.
Opting out of sale/sharing:
Log into your account and toggle off data sharing under “Personal Information Privacy Preferences.”
Global Privacy Control:
We honor the GPC browser setting as a valid opt-out.
14. Nevada Privacy Rights
Under Nevada law, you may request that we not sell your data. Submit your request by emailing [email protected]. We will verify your identity before acting on the request.
15. Contact Us
Questions?
Email: [email protected]
